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Discover Neuland: interview about “voice branding”

Developing digital voices for brands

What happens if we can no longer distinguish digital voices from human voices? Can that be the goal at all? And what economic and cultural potentials do digital assistants such as Siri and Alexa offer?

Our head of design Lars Ohlendorf talked to Philipp Mehne about the importance of voice branding in the new episode of #DiscoverNeuland.

Discover Neuland is a project by Christoph Herms and Philipp Mehne.
Concept: Philipp Mehne, https://www.philippmehne.com
Director: Christoph Herms, https://agentur-gretchen.de
Editing: Tom Hiller, https://agentur-gretchen.de

The Interview was first published on Discover Neuland.
See link below.

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