New brand sound for DLD Conference (Digital Life Design)

Digital Life Design (DLD) is an international conference, which now takes place in five different countries worldwide and is considered as the most influential innovation platform and tech-conference in Europe. Until now, DLD was without an audiovisual logo for their events and Internet presence but wanted to change this.

Solution

The DLD brand carries the motto ‘connect the unexpected’. The conference has a new design every year, however maintaining the central elements of font, logo, the star and the colours orange and red. The sound logo picks up on DLD’s brand identity and comprises three elements: The modernised gong presents the central piece. The following drum-roll creates suspense to what next to expect. The digital impulse stands for the buzz and glamour and is synonymous to the visual star of DLD’s logo.

Result