The TARGOBANK sound brand – from strategy to implementation
TARGOBANK relies on audio branding to strengthen its brand communication. WESOUND supports this with sound logo, brand music, ringtones and telephone waiting loops.
In the presentation, Bernal Chaves and Nicole Dören explain the strategy and show how sustainable implementation can succeed in complex structures.
Many thanks to Katharina Rubbert and the whole brand management team of TARGOBANK for the constructive cooperation.
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