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The potential of sound in an audio-centric world.

If someone were to ask Alexa about your company, for example, what would it say?
So far, very few brands have a clear answer to that.
As we move to a more voice-controlled and audio-centric world, marketers are rediscovering the potential of sound. They use it to build brand identities and develop a new breed of advert for the streaming age.
Read this BBC News article by Mark Smith, featuring Cornelius Ringe from WESOUND.

Sound Culture | Auditory brand staging of cultural brands

This year’s CultureInvest! Congress took place on the 12th and 13th November under the motto „100 impulses in the field of tension between aesthetics and efficiency“ and was organized for the 10th time by Causales. WESOUND was there sponsoring a ground-breaking thematic forum, in which the speakers provided inspiring ideas and artistic impulses for the strategic handling of music and sound in cultural communication.

Horizont-Artikel.Sound.Check.Cornelius.Ringe
HORIZONT Article about the sound of the city

HORIZONT article from 25.10.2018| “Every city has its very own acoustic finger print.”
This quote is from Cornelius Ringe in the article „Sound Check“.
Read on (sorry, only in German) and attend the KulturInvest!-Kongress on November 12/13 in Berlin where experts will discuss the topic „Urban Sound Culture“ further.

SENSEation Cornelius and Sebastian
Radiodays Europe 2019

We’re looking forward to the Radiodays Europe 2019 in Lausanne. Cornelius and Sebastian will give a SENSEation performance on the future of the radio industry.

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WESOUND develops sound for the environmental pioneer claro

The Austrian company claro, producer of eco-friendly dishwasher detergents and green cleaning agents, now uses an audiovisual logo in their communications.

SEATsounds Workshop
#SEATsounds

Music and sound mean much to SEAT. That’s why they invest in the Primavera Club – an exclusive 3 day event full of concerts with 46 up-and-coming bands from all over the world and the widest range of music genres. Once again, SEAT invited WESOUND to give a workshop on „Music and Sound“ to the international group of music lovers.

BamBam Benny Hofer
Sound artist Benny Hofer at Culture!Invest-Congress

As sponsor and sound ambassador of the 10th KulturInvest!-Kongress on Nov. 12/13, 2018 in Berlin, WESOUND will be accompanied by sound artist and inventor Benny Hofer to play some live sets with his spectacular drum machine „Bam Bam“ at the event.

Carl Frank at Deutscher Radio Preis 2018
Deutscher Radiopreis 2018

Carl-Frank Westermann is proud to be a jury member of the „Deutscher Radiopreis 2018“ (German radio award). Yesterday, at the award show in Hamburg the audience celebrated the winners. Among others, those were reporters, news presenters, moderators and radio people who generally work more in the background.

CultureInvest!- Congress
WESOUND starts theme partnership with CultureInvest!-Congress 2018

In Berlin from the 12th to 13th November it will be all about the positive interaction between aesthetics and efficiency of cultural brands with a special focus on the design of audiovisual touch points. In cooperation with the event organizers Causales, WESOUND has arranged a program with renowned experts to highlight the subject from different aspects. In the panel discussion the referees will discuss how this is also relevant for city marketing. In cooperation with the event organizers Causales, WESOUND has arranged a program with renowned experts to highlight the subject from different aspects. In the panel discussion the referees will discuss how this is also relevant for city marketing.

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SENSEation Workshop for SEAT at the Primavera Sound Festival 2018 in Barcelona

SEAT is one of the brands that is aware of the siginificant impact sound has on us in our daily lives They invited Cornelius and Sebastian to the Primavera Festival in Barcelona to bring this message across in a highly interactive SENSEation workshop.

WESOUND