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Yesterday Cornelius Ringe was at the 1. Voice.World Summit concerning audio branding and took part in an interesting discussion.

Carl-Frank Westermann talks about a successful musical journey in the Mastercard world

HORIZONT article about the new Brand Sound of Mastercard from 18.02.19 by Carl-Frank Westermann, CEO at WESOUND.

Exklusive Mastercard Event Berlin

Mastercard has just launched their new brand sound at the 2019 Grammy Awards. At an exclusive Mastercard event at Soho House Berlin, Raja Rajamannar (CMO of MasterCard Worldwide), Smudo (Die Fantastischen Vier) and Cornelius Ringe (CEO of WESOUND) talked about the importance of sound for brands in a digitized world.

Audio Trends 2019 at the Radio Advertising Summit

W & V article about the Radio Advertising Summit, where WESOUND will provide an interactive sound experience.
The conference will focus on Audio Trends 2019. The “Internet of Voice” is certainly one of them.

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Cornelius Ringe at 1. Voice.World Summit

On February 21, 2019, Cornelius Ringe will give an interesting insight into audio branding and language assistants at the 1st Voice.World Summit in Berlin. Because many marketers are not yet aware of what doors the “Internet of Voice” offers to develop an audio branding strategy.

SENSEation Performance at German Media Congress 2019

Great audience, great location. It was a great honour for WESOUND to perform „SENSEation – Sound on the Run“ at the HORIZONT German Media Congress in Frankfurt today (Deutscher Medienkongress).

Smartspeakers and voice assistants

HORIZONT article from 17.01.2019 | Sounds good. Smart speakers and voice assistants open up new possibilities for brands. To profit from them, brands need their own audio identity. But this is tricky. In this article, you can read what Lars Ohlendorf, our Head of Design, says about it.

HAPPY NEW ORANGE

The WESOUND team wishes you all the best for 2019.
Stay tuned, as we have a lot of exciting things coming up – our new orange Brand Design is just the beginning.

“Sound Imperialism”, Smartspeaker and artificial intelligence

HORIZONT article from 08.01.2019 | Interview with Carl-Frank Westermann.
What should a brand sound like? Hardly anyone knows this as well as Carl-Frank Westermann, also known in the industry as a “sound professor”. For many years he has helped brand owners to find an acoustic identity.

*** HAPPY HOLIDAYS and all the best for 2019 ***

WE love Sound’a Claus. The WESOUND team is dreaming of a White Christmas with lots of presents and fun beneath the Christmas Tree. You will hear again from us next year.

Internet of Voice | Facts and anecdotes

“Lonely parrot goes shopping online with Alexa while owner out.” Read this funny story here.
Cornelius, CEO WESOUND Hamburg, is looking forward to discussing brand issues with colleagues in the panel „Audio Branding“ at the 1. Voice.World Summit in Berlin on February, 21 2019.

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