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WE10YEARS. Lars Ohlendorf about sound design and user experience

“Sound branding is not a matter of quiet contemplation. Sound branding can only have meaning in the context of picture, movement and interaction. Context is king, n’est-ce pas?” (…) What is Lars’ vision for the future of sound branding? Read for yourself.

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WESOUND turns 10: Statement by Carl-Frank Westermann

Today 10 years ago, Carl-Frank founded WESOUND in Berlin. What started as a small audio branding agency has since developed into an international sound agency. Carl-Frank is still in the midst of events and actively shapes the audio topics of the future.

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WESOUND turns 10

WESOUND turns 10 on 8 June! An exciting journey lies behind us and we are feverishly awaiting the future.

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Invitation to a musical journey in the Arabic world

On the occasion of Ramadan 2021, our production team has translated a traditional, well-known Arabic music theme threefold. Enjoy this little musical journey and watch our making-of videos.

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HEALTHCARE MARKETING: Making brands heard

Trust and reliability are important aspects in brand communications of health brands. How audio branding comes into play here is explained by Carl-Frank Westermann in an interview with the German trade magazine HEALTHCARE MARKETING.

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Sound for e-mobility / Deutschlandfunk radio feature

Sound for e-mobility is part of the expertise of our Head of Design Lars Ohlendorf. In this Deutschlandfunk radio interview, he gives deeper insights into technique and design of Acoustic Vehicle Alerting Systems, in short AVAS.

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AIM / Audiovisual Immersive Maps

Platforms like Google Earth & Google Streetview allow users to explore a 3D image of the world with VR glasses. This is great, however – how do these places sound? Because these applications are silent so far!

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