“We congratulate all the winners and are delighted that the German radio scene is so vital,” says Carl-Frank Westermann, once again a proud member of the GERMAN RADIO AWARD jury.

♥️ It connects emotionally with your brand by creating an immediate and multi-sensual experience.📱 It can be used across all touchpoints, e.g. in the digital world, in-arena and other live events, advertising, etc. See more…

Whoopee!!! 🎉 Today we celebrate a SILVER distinction at the TRANSFORM AWARDS EUROPE 2021 for our DUDEN Audio Branding. The Transform Awards is a global celebration of brand development and rebranding.

As a creative agency, we follow the approach of design thinking. Our work is human-centred and aims to deliver sustainable results. We are committed to accessibility, inclusion, diversity, female empowerment and acoustic ecology

As a pioneer in audio branding, Carl-Frank Westermann has the honour of being a juror for various prizes in the media scene, such as the Deutscher Radiopreis 2021 (German Radio Award), which is still considered the most important award in the industry.

“Sound branding is not a matter of quiet contemplation. Sound branding can only have meaning in the context of picture, movement and interaction. Context is king, n’est-ce pas?” (…) What is Lars’ vision for the future of sound branding? Read for yourself.