Magazine

Audio branding describes the process of making a brand audile. What do you need to know to get started with Audio Branding? We provide you with some initial information for an effective use of music and sound in your brand communications.

Recordings for our R&D project ESPESY

Voice up close. Rarely have we spent as long and as much time on voice recordings as we have in recent weeks. In our new voice booth, we work from morning till night. Voice recording follows voice recording follows voice recording…up to 2000 sets are recorded per day.

OH, WHAT A (TEAM) DAY! 😊

We were incredibly lucky to be spoiled with so much late summer sun on our team day. And it was just wonderful to finally spend some time together with all our colleagues from Hamburg and Berlin.

GERMAN RADIO AWARD 2021

“We congratulate all the winners and are delighted that the German radio scene is so vital,” says Carl-Frank Westermann, once again a proud member of the GERMAN RADIO AWARD jury.

Quickwins about the instant benefits of audio branding for sports brands

♥️ It connects emotionally with your brand by creating an immediate and multi-sensual experience.📱 It can be used across all touchpoints, e.g. in the digital world, in-arena and other live events, advertising, etc. See more…

A firework of shared Olympic moments

Team D shares moving Olympic moments with fans at home via social media. The “Sound of Team D” produced by us with the various mood tracks optimally transports the emotions from Tokyo to the fans.

THIS IS WESOUND.

We’ve been making brands audible since 2011. Producing & Directing Audio Experiences. Creating Sound Identities. Leading. Winning. Going beyond borders. And we’re just getting started.

SILVER at the TRANSFORM AWARDS EUROPE 2021 for DUDEN Audio Branding

Whoopee!!! 🎉 Today we celebrate a SILVER distinction at the TRANSFORM AWARDS EUROPE 2021 for our DUDEN Audio Branding. The Transform Awards is a global celebration of brand development and rebranding.

SPORT & MARKE Kongress

Carl-Frank Westermann will speak about “Audio Branding for Sports Brands” at the SPORT & MARKE congress in Vienna on 1 July.

CORPORATE SOCIAL RESPONSIBILITY

As a creative agency, we follow the approach of design thinking. Our work is human-centred and aims to deliver sustainable results. We are committed to accessibility, inclusion, diversity, female empowerment and acoustic ecology

Deutscher Radiopreis 2021 (German Radio Award)

As a pioneer in audio branding, Carl-Frank Westermann has the honour of being a juror for various prizes in the media scene, such as the Deutscher Radiopreis 2021 (German Radio Award), which is still considered the most important award in the industry.

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DEEP DIVE AUDIO STRATEGY

AUDIO STRATEGY BASIS

Instant Audio Coaching