kicker audio branding – Calling all sports fans!

We at WESOUND are currently developing an innovative audio branding for kicker, Germany’s leading sports portal.

Our goal is to create an acoustic brand identity with a focus on a multisensory brand experience that makes the kicker brand unmistakable and recognizable at events, in videos, podcasts, the app, social media, and many other applications while providing creative freedom in various media formats. 🎉🥇

The first brand sound elements of the audio branding can already be heard in the kicker podcast “Der vierte Stern,” which was launched in early June 2024.

⚽ The intro sound logo welcomes the listeners.
⚽ The kicker brand music accompanies the entire episode. 🎶
⚽ The outro sound logo bids them farewell.

Soon, kicker will have even more to say – stay tuned!

We are incredibly proud of this project and thank the kicker team for the great collaboration! 🙌

“Der vierte Stern” on Spotify: Link