Insights to the impact of digitization on brand communications at SMK19

The common principles of successful brand communications are turned upside down”, said Prof. Dr. Torsten Tomczak at this year’s Swiss Brand Congress. At the same time, he called on the about 500 decision-makers from the brand world: “Throw away the books about branding, mine too!”

Warum Audio Branding für Marken immer wichtiger wird, berichtete Carl-Frank Westermann, WESOUND.

In this HORIZONT article from (Datum / Ausgabe) you can read more on the challenges of digitization in the economy and the major changes in media use (Sorry, only in German).