Building a stronger brand in the payment industry: girocard embraces sound

📱☑️ Building a stronger brand in the payment industry: girocard embraces sound!

With 7.5 billion payment transactions per year, girocard is Germany’s market leader – and is now enhancing its brand identity with a new audio experience. Together with WESOUND, girocard developed an audio strategy to create an authentic and approachable brand identity. The girocard sound is built on the brand values of leadership, modernity, accessibility, and activation.

The new UX Sound delivers a multisensory brand experience: an acoustic confirmation that accompanies customers with every successful payment – perfectly synchronized with the animated checkmark on the terminal.

In the future, the UX Sound will resonate across Germany, from hourly to second-by-second intervals, strengthening the girocard brand.

We extend our gratitude to the girocard team at EURO Kartensysteme for their commitment and trust.

Case: girocard UX Sound