Exklusive Mastercard Event Berlin

Expert talk with Raja Rajamannar, Smudo and Cornelius about the relevance of sound

Mastercard has just launched their new brand sound at the 2019 Grammy Awards. At an exclusive Mastercard event at Soho House Berlin, Raja Rajamannar (CMO of MasterCard Worldwide), Smudo (Die Fantastischen Vier) and Cornelius Ringe (CEO of WESOUND) talked about the importance of sound for brands in a digitized world.
Rajamannar: “Sound adds a powerful new dimension to our brand identity and is an important component of how Mastercard is recognized today and in the future.”