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WESOUND CREATES BRAND SOUND FOR CORNELSEN

Why sound?

For the leading provider of educational media in Germany, we developed a sustainable sound identity that acoustically translates the company’s guiding principle “Unleashing potential” to all relevant brand touchpoints.

THE ADDED VALUE OF A BRAND SOUND FOR CORNELSEN

The brand sound is an integral part of the corporate identity and makes it possible to experience the Cornelsen brand audiovisually at all touchpoints. This makes the brand even more recognisable.

The use of Brand Music, Sound Logo & Brand Voice is able to:

• reinforce the images and messages of Cornelsen

• emotionalise the Cornelsen brand

• increase the brand recognition of Cornelsen’s brand assets

• reinforce differentiation from the competition

AUDIBLE SOUND IDENTITY?

The Cornelsen brand stands for “unfolding potential”. And that’s how it sounds. The Cornelsen sound identity makes the positioning and tonality of the brand acoustically tangible.

The brand sound forms a system of structure and order – the perfect tonal basis for individual sound accents and and audible development steps. It refers to the brand positioning and translates the tonality of the brand into the acoustic.

IMPLEMENTATION & ACTIVATION

From the Cornelsen sound identity, we have derived a sound logo system as well as brand music and voice. They are now used on all audio-visual touchpoints of the brand.

Source: Cornelsen

The opening of a new WESOUND composition for our Cornelsen brand awakens in me a thrill of anticipation comparable to the curiosity about a mixtape recorded by a good friend.

Ellen Meister, Brand & Corporate Identity Manager, Cornelsen

Link to case “Cornelsen ISS – Interactive Soundspaces”

Link to Cornelsen website: https://www.cornelsen.de/ueber-uns

Credits

Client: Cornelsen
Sound Agency: WESOUND
Production/Animation Corporate Sound Teaser Video: Incarnatoons
Illustrations Corporate Sound Teaser Video: Rosendahl Berlin
Speaker Corporate Sound Teaser Video: Sebastian Fuchs

Services

Brand
Brand
Music
Music
Voice
Voice
WESOUND