A different sound of mobile payment

Audio Branding for payment app Boon

Task

For their payment app project Boon, Wirecard wanted to implement audio branding from the outset. Important for them were functional sounds in the app as well as audio branding in communications. Our focus was on the functional sounds. We were responsible for the production and implementation of a brand functional sound system.

Approach

The phonetics of the name were interpreted rhythmically and melodically. They form the basis for the brand sound. The onomatopoeia of the brand name “Boon” resonates in all functional sounds like “successful top-up”, “limit reached”, “scan successful” and other.

Result

WESOUND has created sounds that serve the different functional requirements.

The functional sounds support orientation within the app navigation and documents completed actions in an auditory way. The design conception for the brand recognition is: „Und es hat Boon gemacht!“ This is why the onomatopoeic „Boon“ sound reverberates in all the functional sounds.