Carl-Frank Westermann at SRF 2 Kultur

“When you use apps, you sometimes hear sounds as well. And these sounds have a meaning, they guide us through our lives.” – Carl-Frank Westermann talked with Sarah Herwig from SRF 2 Kultur (Swiss Radio and Television) about the increasing importance of functional sounds.

Why are they particularly important to brands and what is changing through smartspeakers in the world of sound? Is there a dead certain recipe for a successful brand sound?

Listen to what you have to look for in designing sound logos and functional sounds, in this radio post from 06/05/2019 (Sorry, only in German):