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The Sound of kicker

Strengthening brand identity with audio branding

As an indispensable figure in German sports, kicker combines profound expertise with captivating storytelling. Known for its high standards of quality, kicker serves as a key gateway for fans to experience and stay informed on football and a wide range of other sports.

Our goal was to translate the kicker brand identity into a versatile sound concept that could be seamlessly integrated across digital channels like podcasts, social media, and the app.

Implementation

Sustainable implementation of sound elements is essential to fully harness the impact of audio branding. The brand sound assets are strategically embedded in all relevant digital channels to create a cohesive soundscape and a strong acoustic brand identity.

To ensure successful implementation and provide optimal support to the kicker team, we conduct regular implementation meetings. These sessions empower the kicker team to creatively and sustainably incorporate the sound concept on their own.

Podcast

A tailored sound package with intro, outro, and brand music track was created for kicker podcasts, ensuring recognition and guiding listeners through the episodes.

Video & Social Media

Short, impactful sound elements give kicker video content on kicker.TV and platforms like YouTube and Facebook a distinctive, recognizable touch, creating a direct connection to the brand.

kicker App

Custom-developed UX sounds support key interactions in the kicker app, subtly enhancing the user experience without being intrusive.

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“Vibrant, assertive, and confident – that’s how the kicker brand sounds! Thanks to the expertise of WESOUND, we successfully translated our brand values into sound through the initial development of our sound logo, brand music, and UX/push sounds, effectively connecting key touchpoints. We look forward to further implementation to make kicker an unmistakable brand with strong audio recognition.”

Benjamin Schmid, Digital Media, Olympia-Verlag GmbH

Credits

Client: kicker / Olympia-Verlag GmbH
Sound agency: WESOUND

Services

Brand
Brand
Sound Design
Sound Design
Music
Music
WESOUND