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DFL Sound Strategy

WESOUND advises the DFL on defining and implementing a holistic sound strategy

Task

The DFL, German Football League organizes and markets German professional football. Besides scheduling season games in the Bundesliga as well as in the 2nd Bundesliga and orientating relegation games and the Supercup, the DFL’s tasks also consists in marketing, nationally and globally, all media rights resulting from these games. In the field of brand strategy, with a special focus on music and sound, WESOUND was commissioned to continuously support the DFL in these tasks.

Sivantos

Copyright pictures: DFL

Solution

Since 2017 WESOUND supports and advises the DFL on the identification of relevant touchpoints, the development of strategies as well as the implementation of different sound and brand sound projects.

Result

Continuous implementation of a brand-specific sound strategy.

Credits

  • Client:  DFL – Deutsche Fußball Liga GmbH
  • Consulting Sound Strategy: WESOUND

Services

Brand
Brand
Music
Music
Voice
Voice
WESOUND