Audio Marketing Masterclass by Spotify and WESOUND at the OMR Festival 2017

WESOUND got invited by Spotify to hold a Masterclass about audio branding at the Online Marketing Rockstars Festival 2017 which had 20.000 attendees in total.

Cornelius Ringe spoke about the importance and potential of the use of sound in advertising in order to reach customers. Especially these days, audio branding is gaining much importance owing to the digitalization which requires sound. Moreover, marketers have to understand the significance of sound to create awareness of a particular brand. Sound enables experiencing brands. Only by understanding these basics, marketers are ready for the future of audio branding.