WESOUND starts theme partnership with CultureInvest!-Congress 2018

From the 12th to 13th November in Berlin it will be all about the positive interaction between aesthetics and efficiency of cultural brands with a special focus on the design of audiovisual touch points. In cooperation with the event organizers Causales, WESOUND has arranged a program with renowned experts to highlight the subject from different aspects. In the panel discussion the referees will discuss how this is also relevant for city marketing. In cooperation with the event organizers Causales, WESOUND has arranged a program with renowned experts to highlight the subject from different aspects. In the panel discussion the referees will discuss how this is also relevant for city marketing.

Kultur-Invest-Kongress| Forum “Kulturmarken” (englisch)

Program 13th november 2018

Sound Culture and Auditive Brand Staging

Carl-Frank Westermann, CEO of WESOUND GmbH

SEAT Urban Culture – Street Culture

Susanne Franz, Global Marketing Director SEAT

SmartSquare – Urban Cultural Storytelling Lab

Prof. Jens Bley, Founder eCultureLab@HCU

BTHVN2020 – „Beethoven Discovery Year“

Christian Lorenz, Artistic Director, Beethoven Jubiläums GmbH

Digital partnership Staatsoper Unter den Linden & BMW

Matthias Schulz, Director of Staatsoper Unter den Linden

Soundscapes – Cultural Landscapes are Sound Landscapes

Dr. Cornelius Ringe, CEO of WESOUND GmbH

Podium discussion

Urban Sound Culture. Sighthearing – what are the audible highlights of your city?

Participants: Referees of the theme forum