WESOUND designs sound for the environmental pioneer claro

The Austrian company claro, producer of eco-friendly dishwasher detergents and green cleaning agents, now uses an audiovisual logo in their communications. WESOUND developed the new brand sound element that evokes associations to the use and the benefit of claro products in the dishwasher and refers back to the ecological mission, manifested in claro’s brand claim „Green. But thorough.“

The sound logo is being used as brand ambassador in the ending of their TV and radio spots as well as in their image film.