„Sound Imperialism“ | HORIZONT article from January 8th, 2019

 

If you want to know what Carl-Frank Westermann means by „Sound Imperialism“, read this HORIZONT article from January 8th, 2019.

In the interview, Carl-Frank also talks about the significance of Sound and the boom of Smart Speakers and Artificial Intelligence in a branding context.

Link: https://www.horizont.net/marketing/nachrichten/soundprofessor-carl-frank-westermann-die-telekom-betreibt-klang-imperialismus-172056

Sorry, only in German.