WESOUND is one of the winners of the German Design Award 2017

German-Design-Award: The Winners – Manner Sound Logo →


WESOUND under the winners of the German Design Award 2017

WESOUND has been honoured an award for excellent design of the Manner sound logo

The Rat für Formgebung / Council of the German Design Award has awarded WESOUND’s work for the Josef Manner & Comp AG. The sound logo, developed from Manner’s brand values, has convinced the jury for its appeal and radiance to the brand’s audiovisual communication.

See and hear Manner 

WESOUND focused on Manner’s brand values to create the awarded sound logo: Viennese tradition, the close bond to St. Stephen’s Cathedral and the attributes cordiality and lightness. The result is a violin pizzicato melody that is reminiscent of a waltz following the ringing of the famous “Pummerin” bell. The sound logo is the auditory equivalent to the Manner product packaging (Vienna, St. Stephen’s Cathedral, Neapolitan wafers and the colours pink and blue). 

Carl-Frank Westermann, CEO of WESOUND: “We feel honoured to be recognised by the GDA’s international jury for our creative work of the Manner sound logo. In all brevity, the sound logo communicates the essence of the brand. It is both authentic and timeless and reflects the acoustic identity of the brand Manner. In combination with the visual brand elements the sound unfolds its complete emotional effect and sharpens the brand profile sustainably.“

The award ceremony will take place on 10th February 2017 as part of the AMBIENTE in Frankfurt am Main.

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The top 10 of music and sound in advertising



In his interview about music and sound with W&V, Carl-Frank-Westermann talks about the importance of using sound for the holistic production of a TV commercial.

Furthermore, the founder of the Sound Agency WESOUND in Berlin reveals his top ten of music and sound in advertising.

Besides the commercial of Hornbach “Du lebst. Erinnerst du dich”, he also refers to legendary classics like the “Procon Ten” commercial from the eighties from Audi.


Listen and see more here:


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Ropes away or „Leinen Los“, as you say in Hamburg – This is how the Reeperbahn Festival sounds

There’s no better way to sound the bells für a music festival than with an own sound. Together with WESOUND the Reeperbahn Festival has created their own brand sound audible through an Intro and Outro.

The sound concept „Leinen Los“ for the brand Reeperbahn Festival is related to the historical roots of the notorious Reeperbahn, derived from the cordmakers, also called „Reeperschläger“. The Reeperbahn Festival als throws out the ropes to bring in new international music from across the world. If you listen carefully you can hear how the ropes are thrown out and pulled back amidst the applause of the festival visitors.

The new Intro- and Outro will already be used this year for the audio podcasts of the Reeperbahn Festival and can be accessed at Voicerepublic.com and reeperbahnfestival.com. The new sound can also be heard in the Reeperbahn Festival’s Arts Audio Guide and is integrated in their app which will guide you through the festival days.

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Manner Sound Logo Making Of

Manner is recognizable at a first glance. Manner has always impressed with distinctive product and corporate design. To give the brand an additional auditory identity the family owned company’s brand management assigned WESOUND to develop Manner’s sound identity.
For future TV spots a sound logo had already been designated, which however only represented a part of Manner’s sound identity.

In a brand workshop with WESOUND and Manner’s brand management the fundaments of the contextual and strategic importance of the brand was defined, extracting the following results: Manner’s brand identity is based on two historical pillars, the Viennese origin and the close bond to St. Stephen’s Cathedral.

The brand’s origin dates back to 1890 with Manner’s first shop right opposite St. Stephen’s Cathedral. The cathedral is Vienna’s landmark and the voice of all of Austria, as it holds the famous “Pummerin” bell, which up to today sounds on special occasions.

The Manner logo on the product packaging has always displayed Vienna’s St. Stephen’s Cathedral. For over 10 years Manner has employed a stonemason at the cathedral to express their attachment to the city of Vienna. The company’s headquarters and big parts of the production have also remained in Vienna throughout the years.

The completed sound logo thus represents an auditory equivalent to the Manner product packaging: Vienna, St. Stephen’s Cathedral, Neapolitan wafers, the colors pink and blue.

We can literally feel that Manner belongs to Vienna and St. Stephen’s Cathedral can be heard through the “Pummerin” bell. The new sound logo embeds and reanimates “The taste of Vienna“ sound of the past and is now played in pizzicato style by the contemporary Viennese violinist Katharina Engelbrecht, who at Manner’s request was specially flown in to the WESOUND studio in Berlin to record the track.

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See what all of the SEAT MUSICATHON winners have been up to in beautiful Barcelona! They’ve spent some time with the SEAT brand management, WESOUND and the national ambassadors receiving an intense brand immersion. The talents had the chance to gather further insights into the SEAT brand philosophy and we were happy to introduce them into professional sound design.

We visited the SEAT Factory, the SEAT Sound System and acoustics team, experienced the cars and got to know about the SEAT history. This knowledge will be very valuable for all of us as we will develop together the new SEAT sound logo in one of the best studios of Los Angeles.



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MUSICATHON – the best talents have been found!



SEAT was searching for young talents from Europe and Mexico to assist the WESOUND team in the creation of the new SEAT sound logo. 1.185 applicants handed in 1.924 sound pieces. The selection of the participants who stepped into the follow-up contest was not easy. At the end, the best two talents of each country were selected and invited to the SEAT MUSICATHON finale in Berlin.


Get introduced to the three winners here.

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MUSICATHON – SEAT is looking for new talents to join their brand sound team


In search of new talents for the Brand Sound Team, SEAT has recently sent out a call to young musicians for participation in the MUSICATHON. After the finalists are selected in Berlin, the best talents will be invited to visit SEAT in Barcelona and to a trip to Los Angeles, where they will assist in the development of the new SEAT Sound logo with experts of WESOUND.


Competition – Coaching – Teamwork
The Spanish automotive manufacturer relies on an intelligent combination of crowdsourcing, coaching and professional brand development. The response for the MUSICATHON competition has been enormous with over 1200 submissions from six countries and shows that this kind of competition is well received by young musicians and sound designers. Finalists will be able to display their talent during an event in Berlin held from 6th – 8th May and will be supported and coached by experienced musicians, producers and brand advisors. The renowned Abbey Road Institute will conduct a production workshop and WESOUND another workshop on sound branding and what to focus on the brand work with sound. Besides the workshops, professional musicians and popstars like The Avener will be there to advise the talents in a creative process. Companies like Roland, Epiphone and KRK systems will provide the necessary equipment.

In Berlin the young talents will be challenged to create their own music piece with professional assistance. The three final „SEAT SOUND TALENTS“ will be selected at the end of the event on 8th May. The winners will be invited to a trip to SEAT’s hometown Barcelona and to Los Angeles, where they will have the opportunity to assist the sound experts from WESOUND and SEAT brand team to develop a new SEAT sound logo in one of the most prestigious studios in Los Angeles.


Experiencing SEAT
Jordi Torrente, Global Corporate Identity manager at SEAT in Barcelona: „We have initiated the MUSICATHON to make the music industry and the SEAT brand more accessible to a creative young crowd. The great number of submissions show, that young artists respond and feel inspired by this concept. It is a win-win situation for the talents and the brand. We’re really excited to see the results.“

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