WESOUND under the winners of the German Design Award 2017
WESOUND has been honoured an award for excellent design of the Manner sound logo
The Rat für Formgebung / Council of the German Design Award has awarded WESOUND’s work for the Josef Manner & Comp AG. The sound logo, developed from Manner’s brand values, has convinced the jury for its appeal and radiance to the brand’s audiovisual communication.
See and hear Manner
WESOUND focused on Manner’s brand values to create the awarded sound logo: Viennese tradition, the close bond to St. Stephen’s Cathedral and the attributes cordiality and lightness. The result is a violin pizzicato melody that is reminiscent of a waltz following the ringing of the famous “Pummerin” bell. The sound logo is the auditory equivalent to the Manner product packaging (Vienna, St. Stephen’s Cathedral, Neapolitan wafers and the colours pink and blue).
Carl-Frank Westermann, CEO of WESOUND: “We feel honoured to be recognised by the GDA’s international jury for our creative work of the Manner sound logo. In all brevity, the sound logo communicates the essence of the brand. It is both authentic and timeless and reflects the acoustic identity of the brand Manner. In combination with the visual brand elements the sound unfolds its complete emotional effect and sharpens the brand profile sustainably.“
The award ceremony will take place on 10th February 2017 as part of the AMBIENTE in Frankfurt am Main.