BBC News article about the potential of sound in an audio-centric world

BBC News about Sonic Identity

If someone were to ask Alexa about your company, for example, what would it say?
So far, very few brands have a clear answer to that.

As we move to a more voice-controlled and audio-centric world, marketers are rediscovering the potential of sound to build brand identities and develop a new breed of advert for the streaming age.

Read this BBC News article by Mark Smith, featuring Cornelius Ringe from WESOUND.


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WESOUND’s work for Theaterpreis Hamburg – Rolf Mares

Curtains up and turn on the sound at the Theatre Award Hamburg (Theaterpreis Hamburg – Rolf Mares). WESOUND composed and produced the music and the intro/outro sound elements for the award videos. Congratulations to all winners!

Film production by Paul Küsel, NWO GmbH


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WESOUND presents innovative approaches to the theme „sound“ at the Culture!Invest Congress 2018

This year’s CultureInvest! Congress took place on the 12th and 13th November under the motto „100 impulses in the field of tension between aesthetics and efficiency“ and was organized for the 10th time by Causales. WESOUND was there sponsoring a ground-breaking thematic forum, in which the speakers provided inspiring ideas and artistic impulses for the strategic handling of music and sound in cultural communication.

„Brand sounds are always the expression of a characteristic corporate culture,“ emphasizes Carl-Frank Westermann, managing director at WESOUND Berlin in his keynote speech. This applies just as much for cultural brands, as all companies have a sound, for example via their telephone waiting loop, image film, virtual speech assistant or even the sound of a haptic or digital product or announcements in a cultural institution. Sound can create identity and open up new communication channels.

„A lot more is possible when employing sound than simply sending monodirectional messages to passive receivers. Sound in its diversity encompasses all auditory sounds, music and voice and is an intrinsic part of both everyday, but also more unusual worlds of work and experience. From atmospheric to informative to dialogical, there are many ways how the customer experience or in this case user/visitor experience in the cultural environment can be sustainably influenced by sound.“


Urban Sound Culture – How does your city sound?

In his keynote speech, Dr. Cornelius Ringe, managing director of WESOUND Hamburg, challenged representatives of city marketing, urban development and other cultural and environmental authorities to raise their consciousness to the sound of their cities. On the one hand, this is about the acoustic quality in cities – a factor that influences the life quality and health of the citizens. On the other hand, there is an enormous communicative potential that is being neglected, if you understand that the sound of a city can create identity. For example in the city of Hamburg, the port, the  Reeperbahn or the Elbe Philharmonic, are places of interest with a characteristic and recognizable sound that represent the city through digital channels worldwide.

To Prof. Jens Bley, founder of eCultureLab at the HafenCity University Hamburg, this approach was very helpful for his project on digital cultural storytelling in cities. For example, sound will be applied to bring the „Smart Square“ in Hamburg’s city centre to life.


BamBam Sound Performance – Feel the Sound

WESOUND provided an artistic approach to sound with the live acts by Benny Hofer on his drum machine BamBam.

The mechanical sequencer BamBam is based on a simple loop principle. Benny uses the steady rotation of an axle to drive drums and other instruments. He intervenes manually into the current mechanics to change rhythm and sound effects. The beats are edited live, looped and breaked. Baselines are triggered via switchable sliding contacts of a type of punched card, which corresponds to a midi-capable hurdy-gurdy.

With his homemade musical instrument, Benny Hofer drew the attention of the congress visitors, who were impressed by his unique invention and extraordinary performance.

More information here:


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„Sound Check“ | HORIZONT article on the sound of the city

„Every city has its very own acoustic finger print“, says Cornelius Ringe in the HORIZONT article „Sound Check“ from October 25.

Read on (sorry, only in German) and attend the KulturInvest!-Kongress on November 12/13 in Berlin where experts will discuss the topic „Urban Sound Culture“ further.


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WESOUND designs sound for the environmental pioneer claro

The Austrian company claro, producer of eco-friendly dishwasher detergents and green cleaning agents, now uses an audiovisual logo in their communications. WESOUND developed the new brand sound element that evokes associations to the use and the benefit of claro products in the dishwasher and refers back to the ecological mission, manifested in claro’s brand claim „Green. But thorough.“

The sound logo is being used as brand ambassador in the ending of their TV and radio spots as well as in their image film.

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#SEATsounds | Workshop at the Primavera Club Event in Barcelona

Music and sound mean much to SEAT. That’s why they invest in the Primavera Club – an exclusive 3 day event full of concerts with 46 up-and-coming bands from all over the world and the widest range of music genres. Once again, SEAT invited WESOUND to give a workshop on „Music and Sound“ to the international group of music lovers.

Cornelius and Sebastian contributed an hour full of facts, music and fun – and a listening session with the BeatsAudio system in the SEAT Arona.


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Bam Bam! WESOUND invites sound artist Benny Hofer to perform at the KulturInvest!-Kongress 2018

As sponsor and sound ambassador of the 10th KulturInvest!-Kongress on Nov. 12/13, 2018 in Berlin, WESOUND will be accompanied by sound artist and inventor Benny Hofer to play some live sets with his spectacular drum machine „Bam Bam“ at the event.

Benny Hofer uses the constant rotation of an axis to drive drums, synths and other instruments. The possibility to manipulate the mechanics and thus the rhythm by hand, to pick up sounds and change them through effects is the fun of this machine.

Photo credits: © Florian Stilow

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