Keynote on „Customer Journey Mapping“ at Berlin School of Economics and Law







Our colleague Felix Urban was invited as a guest speaker at the „Online Marketing“ course of the new international masters programme “Marketing Management” at the “Berlin School of Economics and Law” (HWR Berlin). On invitation of lecturer Annalies Beck, Felix Urban gave insight into his practical experience of working with the “Customer Journey Mapping” method as a tool for “User Experience Research” and Marketing planning. The lecture took place on January 22nd 2018. It included a keynote and discussion with the students.