Client: Busch-Jaeger | Agency: Vistapark
Brand Sound Concept: WESOUND
Music: WESOUND | Sounddesign: WESOUND
BUSCH-JAEGER – BRAND SOUND
The Sound of Living Space
The market leader in the field of electrical installation technology Busch-Jaeger is known for its high-quality „Made in Germany“ products. They are innovative products that support peope in their every day lives without being heard. WESOUND changed this and developed a brand sound for Busch-Jaeger in 2013: The Sound of Living Space.
WESOUND reflected the core of the Busch-Jaeger business: strong in character, tough and innovative, a symbol for quality and reliability that enables individual living spaces. Everyday heroes such as light switches and switch systems became stars and defined the rhythm of the Living Space as the basis for the unique Busch-Jaeger sound.
The result is a flexible brand sound that builds on a strong musical leitmotif. The ascending 4-tone episode of the Busch-Jaeger motif has an instant recognition while the quality and reliability are expressed by the product sounds themselves. Finally, the brand sound is rounded off by a strong, feminine brand voice that emphasizes the innovation of the long-established company.
The future is there and the sound too.