BBC News article about the potential of sound in an audio-centric world

BBC News about Sonic Identity

If someone were to ask Alexa about your company, for example, what would it say?
So far, very few brands have a clear answer to that.

As we move to a more voice-controlled and audio-centric world, marketers are rediscovering the potential of sound to build brand identities and develop a new breed of advert for the streaming age.

Read this BBC News article by Mark Smith, featuring Cornelius Ringe from WESOUND.